{"id":180,"date":"2017-07-18T18:02:09","date_gmt":"2017-07-18T18:02:09","guid":{"rendered":"https:\/\/altadenarealestate.co\/?page_id=180"},"modified":"2024-02-13T10:53:36","modified_gmt":"2024-02-13T10:53:36","slug":"selling-altadena-homes","status":"publish","type":"page","link":"https:\/\/360realestategroup.com\/360admin\/selling-altadena-homes","title":{"rendered":"Selling Altadena Homes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"180\" class=\"elementor elementor-180\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55bda5b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55bda5b5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f61a5e2\" data-id=\"7f61a5e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79473644 elementor-widget elementor-widget-heading\" data-id=\"79473644\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">SELLING ALTADENA HOMES<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f324f8 headerBreadcrumb elementor-widget elementor-widget-shortcode\" data-id=\"31f324f8\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3179644 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3179644\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1edb518e\" data-id=\"1edb518e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a7ace61 elementor-widget elementor-widget-heading\" data-id=\"1a7ace61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW WE APPROACH HOME SELLING IN ALTADENA & NEIGHBORING COMMUNITIES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783b2342 elementor-widget elementor-widget-text-editor\" data-id=\"783b2342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>ACTIVE VS. PASSIVE MARKETINGP<\/h4><p>Passive marketing is basically sitting around and waiting for someone to come and buy your home. Passive marketing is holding open houses, sending out flyers, putting your property on the MLS, and hoping someone makes an offer. These methods are passive, and you can\u2019t predict if they will work or not.<\/p><p>Active marketing on the other hand is much more aggressive, and very predictable. I will be on the phone every single day and actively call 10, 50, even 100 people asking if they would like to buy your home, if they know someone who would like to buy it, or if they would like to sell theirs.<\/p><p>And do you know why I ask if they would like to sell their house?<\/p><p>The more signs I have out in the community, the more buyers call on those signs. The more calls I get, the more people I can show your home to. In the end, I spend all my time and effort doing what is proven to get your home sold. I reach out into the community, and I actively find you a buyer.<\/p><h4>PRICING<\/h4><p>If you list a property too high you are guaranteed to net less money. Studies abound that compare listing price to selling price. Those that list too high, and reduce over time always sell for less than those that are priced correctly. I make the first 10 days an event. Something special. And it all starts with a very, very low price.<\/p><p>Some sellers are nervous about this at first. But they soon realize that they don\u2019t need to be. I know this sounds contradictory, but it\u2019s important to understand that the list price of a home has nothing to do with the sell price. The list price is a strategic figure used to present the home to the public. In today\u2019s market, the best way to ensure the highest offer is to expose the property to the largest cross-section of people possible, and a low price diverts all eyes from other properties to yours<\/p><h4>PHOTOS AND STAGING<\/h4><p>With all eyes on your property, it must look compelling. We are a visual culture, and I can\u2019t stress enough how important is to appeal to the public eye. Staging may be required. Certainly a variety of strategic shots taken by a professional photographer will be necessary.<\/p><h4>LAW OF SCARCITY<\/h4><p>When something is very scarce, it becomes more desirable. I always place a property on the MLS on a Monday or Tuesday. I let it sit, and take the dozens of calls that come in, but here is the important part\u2026 I don\u2019t allow anyone access to the home. We have a low priced, well photographed property that everyone is interested in, but they can\u2019t get in to see it. The first time, and in fact the only time a hungry buyer can see the property is at the single open house we will hold on the weekend. This accomplishes many things.<\/p><p>First, it ensures a very large turnout. Think about it. The property has been on the market for almost a whole week. It is proliferating through MLS feeds. Buyer interest is getting larger, and agent interest is picking up even faster. But no one can get in until the weekend. And so\u2026Everyone shows up. Psychologically, this does something to buyers.<\/p><p>The second thing it does is it allows us to speak to a great deal of agents and buyers to begin the screening process early on. Do not underestimate the importance of building relationships with potential buyers. I begin to get a sense of who the most qualified prospects are, and who the most likely buyers are. The more information we have when negotiations begin, the better advantage we will have. And a controlled period of time with restricted access allows us to get just that advantage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1dbd3b26\" data-id=\"1dbd3b26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e28a728 elementor-widget elementor-widget-sidebar\" data-id=\"2e28a728\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pr-widget-border pr-m-b-15\"><a href=\"https:\/\/360realestategroup.com\/properties\"><img decoding=\"async\" width=\"255\" height=\"134\" src=\"https:\/\/360realestategroup.com\/360admin\/wp-content\/uploads\/2018\/05\/Find_Homes_Promo.png\" class=\"image wp-image-424  attachment-full size-full\" alt=\"Current Listings\" style=\"max-width: 100%; height: auto;\" \/><\/a><\/div><div class=\"pr-widget-border pr-m-b-15\"><h3 class=\"pr-widget-title\">WHAT\u2019S YOUR HOME TRULY WORTH?<\/h3>\t\t\t<div class=\"textwidget\"><p>Find out! Online valuation websites are good at getting ad clicks and capturing human attention &#8211; but can be very, very mistaken about home values. Find out what your home is\u00a0<em><strong>TRULY<\/strong><\/em>\u00a0worth with a free expert opinion.<\/p>\n<p><strong><a contenteditable=\"false\" href=\"https:\/\/360realestategroup.com\/360admin\/home-value\">Click here to find out your home&#8217;s TRUE value.<\/a><\/strong><\/p>\n<\/div>\n\t\t<\/div><div class=\"pr-widget-border pr-m-b-15\"><h3 class=\"pr-widget-title\">Categories<\/h3><nav aria-label=\"Categories\">\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-71\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/altadena\">Altadena Blog<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-90\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/altadena-report\">Altadena Report<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/blog\">Blog<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-10\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/news\/company\">Company News<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-27\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/flips\">Flips<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-11\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/news\/industry\">Industry News<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-12\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/news\/local\">Local News<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/360realestategroup.com\/360admin\/category\/uncategorized\">Uncategorized<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<\/nav><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SELLING ALTADENA HOMES HOW WE APPROACH HOME SELLING IN ALTADENA &#038; NEIGHBORING COMMUNITIES ACTIVE VS. PASSIVE MARKETINGP Passive marketing is basically sitting around and waiting for someone to come and buy your home. Passive marketing is holding open houses, sending out flyers, putting your property on the MLS, and hoping someone makes an offer. These [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"_links":{"self":[{"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/pages\/180"}],"collection":[{"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":8,"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/pages\/180\/revisions"}],"predecessor-version":[{"id":2374,"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/pages\/180\/revisions\/2374"}],"wp:attachment":[{"href":"https:\/\/360realestategroup.com\/360admin\/wp-json\/wp\/v2\/media?parent=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}