Corona Virus and Real Estate…Here’s what we DO know.

Even in these unusual times, some people must still sell, or purchase a home. We in the real estate industry are making changes on an hour by hour basis to ensure that those who still need to do business will be safe while doing so.  Virtual meetings, 3D open houses, video tours, and digital signatures are only some of things that we are now using.  Here’s a little info to help, in case you need it.

What is a Mega Open House Anyway?

Most realtors will tell you that “open houses don’t get properties sold”  This simply isn’t true…as long as you throw a #MEGA OPEN HOUSE.  When I have been hired to sell a property for top dollar I won’t be sitting around with a row of water bottles, and snacks laid out on a table, praying a potential buyer stops by.

Instead, I will engineer a specific plan for your home, based upon the architectural style, the price point, the condition, and the neighborhood. It is typical that 90-130 people will attend. I might hire a jazz band for a sit down champagne brunch.  Or I might have a good old fashioned backyard BBQ. There might be raffles, wherein we give away a gift certificate, or even an ipad. It all depends on your property and what it calls for.  That comprises the event.  But more importantly is the lead up to the date itself.

Through a detailed step by step process, my team and I will identify the profile of the most likely candidate to buy your property.  In addition to standard blanket advertising, we will reach out to buyers that might have a unique interest in your property.  Do you have stables?  We might identify owners of horses.  Is your home an original Mid-Century Modern built by a noted architect?  We might identify enthusiasts of the Case Study Homes.  We might seek buyers with certain income levels, or who work in a certain proximity to the subject property – the filters are endless.  We will reach out to these people via social media, proximity marketing technology, or enthusiast websites and spend the money it takes to be sure that they see your home, know it’s for sale, and have an event that is interesting enough to compel them to attend.

These are just some of the things I do.  Want to find out more?  Just give me a call or fill out the contact form and either I or someone on my team will get back to you.  I can tell you one thing for sure.  No matter what we plan for your home, it will sure beat sitting around with a bunch of snacks and a prayer.

A Great Night of Music in Altadena

Saturday marked a night of great music in Altadena with two fantastic musical combos playing at two very different, but very satisfying venues.   I started the evening out at The Folly Bowl, a cool and intimate space to enjoy live performances. The Folly Bowl is located at a private residence in Altadena, with an amphitheater built into the hill in the backyard.  Altamusica commanded the stage with a clean cut through the swath of jazz styles, playing some originals, as well as beloved standards. The weather was beautiful, and the crowd was very relaxed, taking in the setting scored by an evening of jazz.

I had to pull myself away,  because a little way down the road at Farnsworth Park, Bleeding Harp was rocking a crowd of dancing, clapping fans.  The Blues Rock combo was loud, and satisfying, the perfect counterpoint the quiet intensity of Altamusica earlier in the evening.   With this kind of musical scene going on, it’s no wonder so many people want to move to Altadena. Many thanks to everyone that worked together to make all of this happen.

What is a “Flip” anyway?

As the real estate market heats up again, people seeking quick profits by “flipping” properties are coming out of the woodwork. Experts worry that they are going to hurt the California market, but what is a flip? As it turns out, there are good ones and bad ones. A Good Flip, is one where a junker property is purchased, improved, and resold. The improvements can range from upgrading kitchens, bathrooms, and paint, to complete home renovation, including all major systems, landscaping, and possibly adding substantial square footage. In these situations neighborhoods are improved, as eye-sores, or even abandoned homes are replaced by desirable homes, with new owners that ultimately reshape the community for the better.

What is a Bad Flip then?

Bad Flips were common in the last real estate run up before the bubble popped. These were represented by scenarios where people purchased property, and then resold it quickly thereafter for a profit. The distinguishing factor is that no inherent value was being added by the “flipper.” No work was being done, and nothing was improved. This only works when market conditions are such that appreciation is occurring so rapidly that people are encouraged, and able to take advantage of it.

Another bad scenario is when competition for fixer upper property gets so stiff that people (often newcomers to the flipping world) buy properties for far more than they can buy them for, and reasonably expect to make a profit. In other words, the less experienced, or the careless investor comes to rely on appreciation to make deals work. Without substantial rapid appreciation, fueled by buyer frenzy, these flippers would lose money.

The bright spot on the real estate horizon this time around is that in order to obtain property to flip, substantial amounts of money are needed in the form of down payment and rehab budget. Gone are the days when banks freely doled out money to overpay for a property, and overspend to fix it up. In today’s world of tightened lending guidelines, people have to prove that they qualify to borrow money. They also have to demonstrate that they are likely to be able to rehab a property in a timely, and profitable fashion.

Flipping is sexy. The prospect of making large profits over a relatively short amount of time will always bring people into the fray. And when rapid appreciation makes it seems easy, everyone wants to get in on the action. With today’s more responsible lending standards, one can be hopeful that flippers won’t push the market out of balance too quickly. But one thing is certain: When Flipping has the attention of the nation again, as it does today, the market is in for a wild ride.

How Does 12% Sound?

Over the last few years it seems like there isn’t much to be excited about when it comes to finances in the Good Ol’ US of A. Every time you turn on the television, click on yahoo, or read a magazine cover (possibly while standing in line to buy groceries) you’re hit with something negative:

  • Unemployment Up
  • Unemployment Down (But not far enough)
  • Foreclosures are Rising
  • Gas Prices Rising
  • Rents are Rising

You get the picture…

How is your retirement doing? Last I checked, my wife’s 401k at work was earning about 3%. Lousy. My friend’s actually lost money last year.

But one smart investor I know just averaged about 12% annual interest by lending me the money to buy the Highland Park Bungalow I posted last month. He made a simple loan secured by real estate. We found the property, fixed it up, and resold it in a matter of months. He got the full amount he invested back, plus interest. He earned more in a few months than my wife’s 401k did all year.

Wanna learn how? Call me for more details.

This month’s mailer was filled with strategies to help you maximize your efforts whether you needed to buy OR sell a home.

Here is a link that pertains to one particular point for sellers: Price Reductions.

Although due to strong demand it might seem absurd in some areas, in others, price reductions are still very real. And if your realtor didn’t help you to price the home correctly out of the gate, then there can be even more trouble. Click on this link for important facts about “How to Get Your Home Sold.”

Case: Highland Park Bungalow

This cooler than cool Bungalow will have Whole-House Sound, a Giant Back Yard, Super Sweet Kitchen with Island Bar, and a Master Suite that opens onto a 300 sqft deck!  How’s that for summer parties?

Highland Park

Is it a Good Time to Buy? Yeah, I think so.

Rents are going up! – I got a referral a few weeks ago to someone who probably had the ability to buy a home, but instead was looking to rent. There weren’t any extenuating variables such as an upcoming relocation, or jeopardy of job loss. This guy was the perfect candidate to buy something, but he thought that by renting he was making a better “financial choice.” I scratched my head and said “OK.” A good personal choice for him and his life? Who knows. A good financial choice? Nope. Doubt it. You can take your chances in a rising rent environment, or lock in a mortgage payment based on a combination of record low interest rates, and some of the most affordable real estate in decades. Take a look at the following L.A. Times article to see what’s going on out there. (Click Here)

This month’s mailer was all about home repair, the value of doing it, vs. not doing it. I’ve included a link here that gives a bit more detail about hiring professionals for regular maintenance. Check out this little follow up to the mailer. Avoid the High Cost of Wear and Tear. And Oh, By the Way… If you need a referral to a great contractor, plumber, electrician, chimney repair service etc. give me a call. I know everybody!

Sweet Bungalow in Highland Park – Just to illustrate further, what deferring maintenance does to you when you want to sell, I present this bungalow in Highland Park. I picked it up for only $215,000. I put in about $100,000 to bring it back to new, and I’ll be selling it in July for somewhere in the neighborhood of $400,000. How much more could the sellers have made had they only done regular maintenance on the property? $40,000? $50,000? You get the picture.