Most realtors will tell you that “open houses don’t get properties sold” This simply isn’t true…as long as you throw a #MEGA OPEN HOUSE. When I have been hired to sell a property for top dollar I won’t be sitting around with a row of water bottles, and snacks laid out on a table, praying a potential buyer stops by.
Instead, I will engineer a specific plan for your home, based upon the architectural style, the price point, the condition, and the neighborhood. It is typical that 90-130 people will attend. I might hire a jazz band for a sit down champagne brunch. Or I might have a good old fashioned backyard BBQ. There might be raffles, wherein we give away a gift certificate, or even an ipad. It all depends on your property and what it calls for. That comprises the event. But more importantly is the lead up to the date itself.
Through a detailed step by step process, my team and I will identify the profile of the most likely candidate to buy your property. In addition to standard blanket advertising, we will reach out to buyers that might have a unique interest in your property. Do you have stables? We might identify owners of horses. Is your home an original Mid-Century Modern built by a noted architect? We might identify enthusiasts of the Case Study Homes. We might seek buyers with certain income levels, or who work in a certain proximity to the subject property – the filters are endless. We will reach out to these people via social media, proximity marketing technology, or enthusiast websites and spend the money it takes to be sure that they see your home, know it’s for sale, and have an event that is interesting enough to compel them to attend.
These are just some of the things I do. Want to find out more? Just give me a call or fill out the contact form and either I or someone on my team will get back to you. I can tell you one thing for sure. No matter what we plan for your home, it will sure beat sitting around with a bunch of snacks and a prayer.
